Patterns of entrepreneurship / Jack M. Kaplan
Call number: 658.11 K17P Material type:
TextPublication details: Hoboken, NJ : John Wiley & Sons, c2003Description: xv, 464 p. ; 25 cmISBN: - 0471203823
- 658.11 K17P
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 658.11 K17P (Browse shelf(Opens below)) | 1 | Available | 1000121535 |
Starting the venture. Entrepreneurial process -- Developing ideas and business opportunities -- Analyzing the market, customers, and competition -- Preparing the winning business plan -- Setting up the company -- Sources of financing. Early-stage financing -- Growth funding -- Implementation. Discovering the value in intellectual property : the competitive edge -- Preparing the organization for growth -- Developing an E-business strategy -- Managing financial operations -- Alternatives and options. Buying existing and turnaround businesses and opening franchises -- Launching a high-tech venture -- Harvesting and exiting the venture : options and alternatives
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