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Sustainability marketing : a global perspective / Frank-Martin Belz and Ken Peattie
Material type:
TextPublication details: West Sussex : John Wiley and Sons, 2009Description: xiv, 292 p. : ill. ; 24 cmISBN: - 9780470519226
- 658.802 B454S
Contents:
Marketing in the 21st century -- Framing sustainability marketing -- Socio-ecological problems -- Sustainable consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 658.802 B454S (Browse shelf(Opens below)) | 1 | Available | 1000155847 |
Marketing in the 21st century -- Framing sustainability marketing -- Socio-ecological problems -- Sustainable consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing
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