Cambridge marketing handbook: communications/ [electronic resource] / Paul Steve;Woodhouse Bax.
Call Number: Ebook Material type:
TextLanguage: English Publication details: Kogan Page Ltd., 2013.Description: 132 pISBN: - 9780749470616
- 9780749470623
Chapter, Lesson, Part Introduction.
Chapter, Lesson, Part Part 1: Marketing Communications; Chapter 1: The Purpose of Marketing Communications.
Chapter, Lesson, Part Chapter 2: Promotional Tools and Media.
Chapter, Lesson, Part Chapter 3: Building and Supporting Brands.
Chapter, Lesson, Part Chapter 4: Marketing Communications Planning.
Chapter, Lesson, Part Chapter 5: Developing a Brand Strategy.
Chapter, Lesson, Part Chapter 6: Evaluation.
Chapter, Lesson, Part Part 2: Buyer Behaviour; Chapter 7: Buyer Behaviour.
Chapter, Lesson, Part Chapter 8: Influences and Learning.
Chapter, Lesson, Part Chapter 9: Communication and Learning Models.
Cover, Title,Cambridge marketing handbook: communications--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Word cloud--Preface, Introduction, TOC,Infographic--Preface, Introduction, TOC,Acknowledgements--References, Appendix, Index,References--References, Appendix, Index,Index.
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