A social strategy : how we profit from social media/ [electronic resource] / Mikolaj Jan Piskorski.
Call Number: Ebook Material type:
TextLanguage: English Publication details: Princeton University Press, 2014.Description: 288 pISBN: - 9780691153391
- 9781400850020
Chapter, Lesson, Part Chapter 1: The Arc of the Book.
Chapter, Lesson, Part Chapter 2: Social Failures and Social Solutions.
Chapter, Lesson, Part Chapter 3: 'Meet' Solutions: eHarmony and OkCupid.
Chapter, Lesson, Part Chapter 4: 'Meet' Solution: Twitter.
Chapter, Lesson, Part Chapter 5: 'Friend' Solutions: Facebook and mixi.
Chapter, Lesson, Part Chapter 6: 'Meet' and 'Friend' Solutions: LinkedIn and Friendster.
Chapter, Lesson, Part Chapter 7: 'Meet' and 'Friend' Solution: MySpace.
Chapter, Lesson, Part Chapter 8: Social Strategies.
Chapter, Lesson, Part Chapter 9: Social Strategy at Zynga.
Chapter, Lesson, Part Chapter 10: Social Strategy at Yelp.
Chapter, Lesson, Part Chapter 11: Social Strategy at American Express.
Chapter, Lesson, Part Chapter 12: Social Strategy at Nike.
Chapter, Lesson, Part Chapter 13: Building Social Strategy at XCard and Harvard Business Review.
Chapter, Lesson, Part Chapter 14: Conclusions.
Cover, Title,A social strategy : how we profit from social media--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--References, Appendix, Index,Acknowledgments--References, Appendix, Index,Notes--References, Appendix, Index,References--References, Appendix, Index,Index.
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