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Right-time experiences [electronic resource] : driving revenue with mobile and big data/ Lopez, Maribel.

By: Call Number: Ebook Material type: TextLanguage: English Publication details: WILEY, 2014.Description: 323 pISBN:
  • 9781118847350
  • 9781118942895
  • 9781118942888
Subject(s): Online resources:
Contents:
Chapter, Lesson, Part Part I: Adapt or Fail.
Chapter, Lesson, Part Chapter 1: The Future Is Here.
Chapter, Lesson, Part Chapter 2: Marching Backwards into the Future.
Chapter, Lesson, Part Part II: Why Right-Time Experiences Are Key.
Chapter, Lesson, Part Chapter 3: New Realities Demand New Right-Time Experiences.
Chapter, Lesson, Part Chapter 4: Communications in a Right-Time Experience.
Chapter, Lesson, Part Chapter 5: Care in a Right-Time Experience.
Chapter, Lesson, Part Chapter 6: Commerce in a Right-Time Experience.
Chapter, Lesson, Part Part III: How to Prepare for Change.
Chapter, Lesson, Part Chapter 7: Evolve to Right-Time Experiences in Three Phases.
Chapter, Lesson, Part Chapter 8: Understanding the Components of the Technical Plan: Mobility.
Chapter, Lesson, Part Chapter 9: Understanding the Components of the Technical Plan: Big Data.
Chapter, Lesson, Part Chapter 10: Engage and Empower Employees.
Chapter, Lesson, Part Chapter 11: Closing Thoughts.
Cover, Title,Right-time experiences : driving revenue with mobile and big data--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--Preface, Introduction, TOC,Acknowledgments--References, Appendix, Index,About the Author--References, Appendix, Index,Index.
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Chapter, Lesson, Part Part I: Adapt or Fail.

Chapter, Lesson, Part Chapter 1: The Future Is Here.

Chapter, Lesson, Part Chapter 2: Marching Backwards into the Future.

Chapter, Lesson, Part Part II: Why Right-Time Experiences Are Key.

Chapter, Lesson, Part Chapter 3: New Realities Demand New Right-Time Experiences.

Chapter, Lesson, Part Chapter 4: Communications in a Right-Time Experience.

Chapter, Lesson, Part Chapter 5: Care in a Right-Time Experience.

Chapter, Lesson, Part Chapter 6: Commerce in a Right-Time Experience.

Chapter, Lesson, Part Part III: How to Prepare for Change.

Chapter, Lesson, Part Chapter 7: Evolve to Right-Time Experiences in Three Phases.

Chapter, Lesson, Part Chapter 8: Understanding the Components of the Technical Plan: Mobility.

Chapter, Lesson, Part Chapter 9: Understanding the Components of the Technical Plan: Big Data.

Chapter, Lesson, Part Chapter 10: Engage and Empower Employees.

Chapter, Lesson, Part Chapter 11: Closing Thoughts.

Cover, Title,Right-time experiences : driving revenue with mobile and big data--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--Preface, Introduction, TOC,Acknowledgments--References, Appendix, Index,About the Author--References, Appendix, Index,Index.

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