Chapter, Lesson, Part Chapter 1: A Data Miner Looks at SQL.

Chapter, Lesson, Part Chapter 2: What's In a Table? Getting Started with Data Exploration.

Chapter, Lesson, Part Chapter 3: How Different Is Different?.

Chapter, Lesson, Part Chapter 4: Where Is It All Happening? Location, Location, Location.

Chapter, Lesson, Part Chapter 5: It's a Matter of Time.

Chapter, Lesson, Part Chapter 6: How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value.

Chapter, Lesson, Part Chapter 7: Factors Affecting Survival: The What and Why of Customer Tenure.

Chapter, Lesson, Part Chapter 8: Customer Purchases and Other Repeated Events.

Chapter, Lesson, Part Chapter 9: What's in a Shopping Cart? Market Basket Analysis and Association Rules.

Chapter, Lesson, Part Chapter 10: Data Mining Models in SQL.

Chapter, Lesson, Part Chapter 11: The Best-Fit Line: Linear Regression Models.

Chapter, Lesson, Part Chapter 12: Building Customer Signatures for Further Analysis.

Cover, Title,Data analysis using SQL and Excel--Preface, Introduction, TOC,About the Author--Preface, Introduction, TOC,Credits--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Introduction--References, Appendix, Index,Appendix: Equivalent Constructs Among Databases--References, Appendix, Index,Index.