Chapter, Lesson, Part Introduction.

Chapter, Lesson, Part Chapter 1. Letting your plan take flight.

Chapter, Lesson, Part Chapter 2. Figuring out what’s so special about you.

Chapter, Lesson, Part Chapter 3. Sizing up the competition.

Chapter, Lesson, Part Chapter 4. Spotting opportunities, dodging threats.

Chapter, Lesson, Part Chapter 5. Separating yourself from your business.

Chapter, Lesson, Part Chapter 6. Budgeting for start-up expenses.

Chapter, Lesson, Part Chapter 7. Figuring out prices and predicting sales.

Chapter, Lesson, Part Chapter 8. Calculating costs and gross profit.

Chapter, Lesson, Part Chapter 9. Planning for expenses.

Chapter, Lesson, Part Chapter 10. Assembling your profit & loss projection.

Chapter, Lesson, Part Chapter 11. Developing a strong marketing plan.

Chapter, Lesson, Part Chapter 12. Pulling together your written plan.

Chapter, Lesson, Part Chapter 13. Ten (almost!) questions to ask before you’re done.

Cover, Title,Business planning essentials for dummies®--Preface, Introduction, TOC,Contents at a glance--Preface, Introduction, TOC,Table of contents--References, Appendix, Index,Index.