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Consumer behavior : concepts and applications /

Loudon, David L.

Consumer behavior : concepts and applications / David L. Loudon - 3rd ed - New York : McGraw-Hill, 1988 - 715 p. : illus

ISBN: 0070387648

Subjects--Topical Terms:
Consumer.
Consumers--cass Studies.

Dewey Class. No.: 658.83 / L886C

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