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Basic marketing /

Mccarthy, E. Jerome.

Basic marketing / E. Jerome McCarthy, William D. Perreault - 11th ed - Boston : Irwin, 1993 - 763 p. : illus

ISBN: 025610509X

Subjects--Topical Terms:
Marketing--management.
Marketing--united Statesmanagement.
Export marketing--Management.

Dewey Class. No.: 658.8 / M116B

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