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Introduction to advertising & promotion : an integrated marketing comnunications perspective /

Belch, George E.

Introduction to advertising & promotion : an integrated marketing comnunications perspective / Georfge E. Belch and Michael A. Belch - Boston : Irein, 1993 - 836 p. : illus

ISBN: 0256105162

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Dewey Class. No.: 659.1 / B427I

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