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New products management /

Crawford, C. Merle.

New products management / C. Merle Crawford - 5th ed - Boston, Mass : Irwin/McGraw-Hill, c1997 - xxix, 508 p. : illus; 24 cm. - The Irwin series in marketing .

ISBN: 0256187789

Subjects--Topical Terms:
New products--Management.

Dewey Class. No.: 658.575 / C899N

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