Scriptwriting for high-impact videos : imaginative approaches to delivering factual information /
Morley, John.
Scriptwriting for high-impact videos : imaginative approaches to delivering factual information / John Morley - Belmont, Calif. : Wadsworth, 1992 - xv, 272 p. ; 24 cm.
Realities of the marketplace -- Initial decisions -- Starting in the middle -- Packaging ideas: the creative treatment -- The conceptual basics -- Structure and format -- The power of drama -- On to scripting -- Pictures and words -- Life in the food chain
0534150667
Television authorship.
Industrial television--Authorship.
808.225 / M864S
Scriptwriting for high-impact videos : imaginative approaches to delivering factual information / John Morley - Belmont, Calif. : Wadsworth, 1992 - xv, 272 p. ; 24 cm.
Realities of the marketplace -- Initial decisions -- Starting in the middle -- Packaging ideas: the creative treatment -- The conceptual basics -- Structure and format -- The power of drama -- On to scripting -- Pictures and words -- Life in the food chain
0534150667
Television authorship.
Industrial television--Authorship.
808.225 / M864S
