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Marketing research /

Kinnear, Thomas C.

Marketing research / Thomas C. Kinnear and James R. Toylor - 4th ed - New York : McGraw-Hill, c1991 - 856 p. : illus

ISBN: 0070347573

Subjects--Topical Terms:
Marketing research
Mareting--Management.

Dewey Class. No.: 658.83 / K51M

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