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Consumer behavior : concepts and applications /

Loudon, David L.

Consumer behavior : concepts and applications / David L. Loudon - 2nd ed - New York : McGraw-Hill, 1984 - 272 p. : illus

ISBN: 0070387583

Subjects--Topical Terms:
Consumer.
Consumers--cass Studies.

Dewey Class. No.: 658.834 / L886C

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