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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham - 10th ed - Boston : Irwin/McGraw-Hill, c1999 - xxv, 721 p. : illus ; 29 cm.

ISBN: 0071156739

Subjects--Topical Terms:
Export marketing.
International business enterprises.

Dewey Class. No.: 658.848 / C359I

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