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Advertising promotion & supplemental aspects of integrated marketing communications /

Shimp, Terence A.

Advertising promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp - 5th ed - Fort Worth : Dryden Press, c2000 - xxix, 674 p. : illus ; 29 cm.

ISBN: 0030211131

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

Dewey Class. No.: 658.82 / S556A

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