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Advertising on the Internet /

Zeff, Robbin.

Advertising on the Internet / Robbin Zeff, Brad Aronson - 2nd ed - New York : John Wiley & Sons, c1999 - xii, 436 p. : ill. ; 24 cm.

Includes index.

ISBN: 0471344044

Subjects--Topical Terms:
Internet advertising.
Internet advertising--Directories.
Internet advertising--Computer network resources.
Internet advertising--Rates.

Dewey Class. No.: 658.80025 / Z43A

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