Business research methods /
Zikmund, William G.
Business research methods / William G. Zikmund - 7th ed - Mason, OH : Thomson/South-Western, c2003 - xix, 748 p. : ill. ; 26 cm.
Part 1: Introduction -- Part 2: Beginning states of the research process -- Part 3: Research methods for collecting primary data -- Part 4: Measurement concepts -- Part 5: Sampling and fieldwork -- Part 6: Data analysis and presentation -- Part 7: Video cases -- Part 8: Critical thinking cases
0030350840
Management--Research.
Business--Research.
658.403072 / Z68B
Business research methods / William G. Zikmund - 7th ed - Mason, OH : Thomson/South-Western, c2003 - xix, 748 p. : ill. ; 26 cm.
Part 1: Introduction -- Part 2: Beginning states of the research process -- Part 3: Research methods for collecting primary data -- Part 4: Measurement concepts -- Part 5: Sampling and fieldwork -- Part 6: Data analysis and presentation -- Part 7: Video cases -- Part 8: Critical thinking cases
0030350840
Management--Research.
Business--Research.
658.403072 / Z68B
