Strategy maps : converting intangible assets into tangible outcomes /

Kaplan, Robert S

Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton - Boston : Harvard Business School Press, c2004 - xviii, 454 p. ; 24 cm.

Strategy maps -- Operations management processes -- Customer management processess -- Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations

1591391342


Strategic planning
Intangible property--Management
Human capital
Management

658.4012 / K17S


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