Events management /
Events management /
Glenn A.J. Bowdin ... [et al.]
- 2nd ed.
- Amsterdam : Elsevier, 2006
- xxi, 510 p. : ill. ; 25 cm.
- Events management series .
What are events? -- The impacts of events -- Event tourism -- Conceptualizing the event -- The planning function -- Human resource management and events -- Strategic marketing for events -- Sponsorship of events -- Project management for events -- Control and budgeting -- Risk management and legal issues -- Logistics -- Staging events -- Evaluation and reporting -- Issues and trends
0750665335
Special events--Management
Special events--Planning
394.2068 / E93
What are events? -- The impacts of events -- Event tourism -- Conceptualizing the event -- The planning function -- Human resource management and events -- Strategic marketing for events -- Sponsorship of events -- Project management for events -- Control and budgeting -- Risk management and legal issues -- Logistics -- Staging events -- Evaluation and reporting -- Issues and trends
0750665335
Special events--Management
Special events--Planning
394.2068 / E93
