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Consumer behavior /

Hoyer, Wayne D.

Consumer behavior / Wayne D. Hoyer, Deborah J. Maclnnis - 5th ed. - Australia : South-Western, 2010 - xxiv, 493, [151] p. : ill. ; 26 cm.

ISBN: 9780324834277 0324834276

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.8342 / H867C

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