E-commerce : | business, technology, society /
Laudon, Kenneth C.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver - 6th ed. - Boston : Prentice Hall, 2010 - xxxvi, 822, [53] p. : ill. ; 26 cm.
The revolution is just beginning -- E-commerce business models and concepts -- The internet and world wide web: e-commerce infrastructure -- Building an e-commerce web site -- Online security and payment systems -- E-commerce marketing concepts -- E-commerce marketing communications -- Ethical, social, and political issues in e-commerce -- Online retailing and services -- Online content and media -- Social networks, auctions, and portals -- B2B E-commerce : supply chain management and collaborative commerce
9780136100577 0136100570
Electronic commerce
Internet marketing
Electronic commerce--Social aspects
Information technology
658.872 / L372E
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver - 6th ed. - Boston : Prentice Hall, 2010 - xxxvi, 822, [53] p. : ill. ; 26 cm.
The revolution is just beginning -- E-commerce business models and concepts -- The internet and world wide web: e-commerce infrastructure -- Building an e-commerce web site -- Online security and payment systems -- E-commerce marketing concepts -- E-commerce marketing communications -- Ethical, social, and political issues in e-commerce -- Online retailing and services -- Online content and media -- Social networks, auctions, and portals -- B2B E-commerce : supply chain management and collaborative commerce
9780136100577 0136100570
Electronic commerce
Internet marketing
Electronic commerce--Social aspects
Information technology
658.872 / L372E
