Something really new : | three simple steps to creating truly innovative products / [electronic resource]

Hauptly, Denis J.

Something really new : three simple steps to creating truly innovative products / [electronic resource] Denis J. Hauptly. - New York : American Management Association, c2008. - xii, 242 p. : ill. ; 24 cm.

0814400329 (hardcover) 9780814400326 (hardcover)


New products.
Product management.

HF5415.153 / .H38 2008

658.5/75


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