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Decision equity

Kumar, Piyush.

Decision equity the ultimate metric to connect marketing actions to profits / [electronic resource] : Piyush Kumar, Kunal Gupta - New York : Business Expert Press, 2011 - xiii, 181 p. : 23 cm.

ISBN: 1606491938 9781606491935

Subjects--Topical Terms:
Marketing--Decision making

LC Class. No.: HF5415.135 / .K853 2011

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