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The inscrutable shopper

Minahan, Stella

The inscrutable shopper consumer resistance in retail / [electronic resource] : Stella Minahan, Sean Sands, Carla Ferraro - New York, N.Y. : Business Expert Press, c2012 - 153 p. ; 23 cm.

ISBN: 1606491717 (pbk.) 9781606491713 (pbk.)

Subjects--Topical Terms:
Consumer behavior
Consumption (Economics)
Marketing

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