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food product development : | from concept to marketplace /

Fuller, Gordon W.

food product development : from concept to marketplace / Gordon W. Fuller - 3rd ed. - New York : CRC Press, c2011 - xix, 487 p. : ill. ; 25 cm.

ISBN: 9781439818640

Subjects--Topical Terms:
Food--Marketing
Food--Research
New products--Marketing
Product management
Food industry and trade--Technological innovations

Dewey Class. No.: 664.0068 / F965N

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