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Consumer behavior : concepts and applications /

Loudon, David L.

Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta - 4th ed - New York : McGraw-Hill, 1993 - 788 p. : illus

ISBN: 0070387672

Subjects--Topical Terms:
Consumer behavior.

Dewey Class. No.: 658.8 / L886C

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