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The consistent consumer | predicting future behavior through lasting values / [electronic resource] :

Beller, Ken

The consistent consumer predicting future behavior through lasting values / [electronic resource] : Consistent consumer KenBeller, Steve Weiss, and Louis Patler - Chicago, IL : Dearborn Trade Pub., c2005 - xiv, 255 p. : ill. ; 24 cm

ISBN: 1419502735

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.8 / B442T

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