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Hidden in plain sight :bhow to find and execute your company's next big growth strategy /

Joachimsthaler, Erich

Hidden in plain sight :bhow to find and execute your company's next big growth strategy / Erich Joachimsthaler - Boston, Mass. : Harvard Business School Press, c2007 - xiii, 253 p. :bill. ; 25 cm

ISBN: 9781422101650 1422101657

Subjects--Topical Terms:
New products
Consumers' preferences
Consumers' preferences

Dewey Class. No.: 658.4 / J62H

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Hidden in plain sight :bhow to find and execute your company's next big growth strategy /

Hidden in plain sight :bhow to find and execute your company's next big growth strategy /