Unleashing the ideavirus ;

Godin, Seth

Unleashing the ideavirus ; stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you / by Seth Godin ; with a foreword by Malcolm Gladwell - New York : Hyperion, c2001 - 234 p. : ill. 19 cm.

0786887176


Word-of-mouth advertising
Relationship marketing
Marketing

659.133 / G585U


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