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Return on customer : | creating maximum value from your scarcest resource /

Peppers, Don

Return on customer : creating maximum value from your scarcest resource / Don Peppers and Martha Rogers - 1st ed. - New York : Doubleday/Currency, 2005 - viii, 296 p. ; 24 cm.

ISBN: 0385510306

Subjects--Topical Terms:
Customer equity--Management
Customer relations--Management
Customer loyalty

Dewey Class. No.: 658.812 / P424R

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