In the shadow of the dragon: | the global expansion of chinese companies how it will change business forever/ [electronic resource] /
Nie, Winter.
In the shadow of the dragon: the global expansion of chinese companies how it will change business forever/ [electronic resource] / - American Management Association, 2012. - 304 p.
One: No Longer a Shrinking Violet. Chapter, Lesson, Part Two: Coca-Cola, Huiyuan Juice, and CNOOC: Protectionism on Both Sides of the Pacific. Chapter, Lesson, Part Three: Huawei: Technology Dictates, but Politics Still Counts. Chapter, Lesson, Part Four: TCL Takes Over Thomson: Li Dongsheng's Normandy. Chapter, Lesson, Part Five: Lenovo: IBM Lends a Hand. Chapter, Lesson, Part Six: Kangnai, Haili, and Li Ning: Moving Up the Value Chain. Chapter, Lesson, Part Seven: CHINT Switches on China's Electricity. Chapter, Lesson, Part Eight: Ping an Brings Modern Finance to China. Chapter, Lesson, Part Nine: Han's Laser: Creating New Markets. Chapter, Lesson, Part Ten: Cracking the American Retail Market: Who is Haier?. Chapter, Lesson, Part Eleven: China Moves Ahead on Clean Energy. Chapter, Lesson, Part Twelve: All Roads Lead to Innovation. Chapter, Lesson, Part Thirteen: The Implications for China and the Rest of the World. Chapter, Lesson, Part Preface, Introduction, TOC,Contents--References, Appendix, Index,Index--Cover, Title,In the shadow of the dragon: the global expansion of chinese companies- how it will change business forever--Preface, Introduction, TOC,Preface--
The "made in China" label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entered higher-end markets-technology, financial services, transportation, energy - and are emerging as powerhouse multinationals. "In the Shadow of the Dragon" is a meticulously researched expose of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides: profiles of key players; insights into subtle yet powerful strategies used to gain market dominance; an understanding of the Chinese approach to going global; analysis of the Chinese way of innovation; and advice on competing head-to-head or forming alliances with Chinese partners. Part primer, part survival guide, "In the Shadow of the Dragon" is the first book to lay bare the challenges looming ahead.
0814431704 : 9780814431702 : 9780814431726 :
In the shadow of the dragon: the global expansion of chinese companies how it will change business forever/ [electronic resource] / - American Management Association, 2012. - 304 p.
One: No Longer a Shrinking Violet. Chapter, Lesson, Part Two: Coca-Cola, Huiyuan Juice, and CNOOC: Protectionism on Both Sides of the Pacific. Chapter, Lesson, Part Three: Huawei: Technology Dictates, but Politics Still Counts. Chapter, Lesson, Part Four: TCL Takes Over Thomson: Li Dongsheng's Normandy. Chapter, Lesson, Part Five: Lenovo: IBM Lends a Hand. Chapter, Lesson, Part Six: Kangnai, Haili, and Li Ning: Moving Up the Value Chain. Chapter, Lesson, Part Seven: CHINT Switches on China's Electricity. Chapter, Lesson, Part Eight: Ping an Brings Modern Finance to China. Chapter, Lesson, Part Nine: Han's Laser: Creating New Markets. Chapter, Lesson, Part Ten: Cracking the American Retail Market: Who is Haier?. Chapter, Lesson, Part Eleven: China Moves Ahead on Clean Energy. Chapter, Lesson, Part Twelve: All Roads Lead to Innovation. Chapter, Lesson, Part Thirteen: The Implications for China and the Rest of the World. Chapter, Lesson, Part Preface, Introduction, TOC,Contents--References, Appendix, Index,Index--Cover, Title,In the shadow of the dragon: the global expansion of chinese companies- how it will change business forever--Preface, Introduction, TOC,Preface--
The "made in China" label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entered higher-end markets-technology, financial services, transportation, energy - and are emerging as powerhouse multinationals. "In the Shadow of the Dragon" is a meticulously researched expose of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides: profiles of key players; insights into subtle yet powerful strategies used to gain market dominance; an understanding of the Chinese approach to going global; analysis of the Chinese way of innovation; and advice on competing head-to-head or forming alliances with Chinese partners. Part primer, part survival guide, "In the Shadow of the Dragon" is the first book to lay bare the challenges looming ahead.
0814431704 : 9780814431702 : 9780814431726 :
