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About face

Hill, Dan, 1959-

About face the secrets of emotionally effective advertising / [electronic resource] : Dan Hill. - London ; Philadelphia : Kogan Page, 2010. - xii, 196 p. : ill., maps ; 25 cm.

ISBN: 9780749457570 0749457570 9780749459239 (ebk) 0749459239 (ebk)

Subjects--Topical Terms:
Advertising--Psychological aspects.
Decision making--Psychological aspects.
Advertising--Research.
Emotions.

LC Class. No.: HF5822 / .H515 2010

Dewey Class. No.: 659.101/9

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