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Understanding digital marketing

Ryan, Damian.

Understanding digital marketing marketing strategies for engaging the digital generation / [electronic resource] : Damian Ryan and Calvin Jones. - Philadelphia, PA : Kogan Page, c2012. - xv, 283 p. : ill. ; 23 cm.

ISBN: 9780749464271 9780749464288

Subjects--Topical Terms:
Internet marketing.
Social media.
Strategic planning.
Marketing--management.

LC Class. No.: HF5415.1265 / .R93 2012

Dewey Class. No.: 658.8/72

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