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Strategic market managemen /

Aaker, David A.

Strategic market managemen / David A. Aaker. - 7th ed. - Hoboken, NJ : John Wiley, c2005 - xii,356 p. ; 24 cm.

ISBN: 0471484261

Subjects--Topical Terms:
Marketing--management
Strategic planning

Dewey Class. No.: 658.8 / Aa111S 2005

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