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Marketing research : | methodological foundations /

Iacobucci, Dawn

Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill - 9th ed. - Australia : South-Western, 2005 - xxii, 697 p. : ill. ; 27 cm.

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / I11M 2005

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