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Retail marketing management :

Goworek, Helen.

Retail marketing management : principles and practice / Helen Goworek & Peter McGoldrick. - Harlow, New York : Pearson, 2015 - 350 p. : ill. ; 27 cm.

ISBN: 9780273758747

Subjects--Topical Terms:
Marketing--management
Retail Trade

Dewey Class. No.: 658.87 / G722R 2015

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