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Strategic management in the media /

Keung, Lucy

Strategic management in the media / Lucy Keung - 2nd ed. - Thousand Oaks, CA : Sage Ltd., 2017 - xvii, 237 p. : ill. ; 24 cm.

ISBN: 9781473929500

Subjects--Topical Terms:
Strategic planning
Mass media--management

Dewey Class. No.: 302.23068 / K43S 2017

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