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Marketing research = | Measurement /

Tull, Donald S.

Marketing research = Measurement / Donald S Tull and Del L Hawkins - 5th ed - New York : Macmillan, 1990 - 836 p. : illus

ISBN: 0024218219

Subjects--Topical Terms:
Marketing research
Marketing Research--cass Studies.

Dewey Class. No.: 658.8 / T958M

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