MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01325nam a22002411a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000002450 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980801s2002 njua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130916021 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
0002-48160 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201607141529 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
1 |
| Level of effort used to assign classification |
STAFF MATRIX |
| Level of effort used to assign subject headings |
201507161448 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201504221153 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200405041620 |
| -- |
VLOAD |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
K18C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kardes, Frank R. |
| 9 (RLIN) |
22892 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior and managerial decision making / |
| Statement of responsibility, etc. |
Frank R. Kardes |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
c2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 457 p. : |
| Other physical details |
illus ; |
| Dimensions |
24 cm. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The scientific study of consumer behavior - - Consumer attention and comprehension - - Consumer memory - - Consumer judgment - - Consumer choice - - The message-learning approach to persuasion - - Cognitive approaches to persuasion - - Affective and motivational approaches to persuasion - - Self-Persuasion principles - - Social influence principles - - Online consumer behavior - - Segmentation and international marketing - - New product development - - Product management - - Biases in managerial decision making - - Strategies for improving managerial decision making |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
22893 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Decision-making. |
| 9 (RLIN) |
19168 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
General Book |
