Marketing essentials / (Record no. 46301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02075nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000049204 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050330s1997 nyua 001 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0026406012 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607252248 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 1 |
| Level of effort used to assign classification | STAFF MATRIX |
| Level of effort used to assign subject headings | 201507161438 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201306271905 |
| Level of effort used to assign classification | VLOAD |
| -- | 200503301329 |
| -- | sawat |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | F222M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farese, Lois Schneider |
| 9 (RLIN) | 73878 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing essentials / |
| Statement of responsibility, etc. | Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Glencoe/McGraw-Hill, |
| Date of publication, distribution, etc. | c1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 620 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing is all arounds us -- Basic marketing concepts -- Our free enterprise system -- World economies -- Business and social responsibility -- The domestic marketplace -- The global marketplace -- Fundamentals of mathematics -- Communication skills -- Computer technology -- Interpersonal skills -- Management skills -- What is selling? -- The sales process -- Determining needs and product presentation -- Handling customer questions and objections -- Closing the sale and following up -- Math for retail sales -- What is promotion? -- Advertising media -- Preparing print advertisements -- Visual merchandising and display -- Publicity and public relations -- Channels of distribution -- Physical distribution -- Purchasing -- Stock handling and inventory control -- Purchasing and distribution math -- Price planning -- Pricing strategies -- Pricing math -- Marketing research -- Conducting marketing research -- What is product planning? -- Branding, packaging, and labeling -- Extended product features -- What is entrepreneurship? -- Risk management -- Developing a business plan -- Financing the business -- Careers in marketing -- Making your career decision -- Finding and applying for a job |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 19322 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business educations |
| 9 (RLIN) | 73879 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kimbrell, Grady |
| 9 (RLIN) | 73880 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Woloszyk, Carl A. |
| 9 (RLIN) | 73881 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 200503 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 12/04/2005 | 0.00 | 658.8 F222M | 1000124542 | 21/06/2018 | 2 | 21/06/2018 | General Book | ||||
| Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 12/04/2005 | 0.00 | 658.8 F222M | 1000124541 | 21/06/2018 | 1 | 21/06/2018 | General Book |
