การโฆษณาและการส่งเสริมการตลาด = | Advertising and promotion : an integrated marketing communications perspective / (Record no. 56104)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01510nam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000059204 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090216 2008 th da 000 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789749965450 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749965450 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201504222203 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | |
| Level of effort used to assign classification | CRON CRON |
| Level of effort used to assign subject headings | 201206060904 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200903051043 |
| Level of effort used to assign classification | su |
| -- | 200902161047 |
| -- | su |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 041 #1 - LANGUAGE CODE | |
| Language code of text/sound track or separate title | tha |
| Language code of original | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | บ824ก 2551 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | เบล์ช, ไมเคิล เอ |
| 9 (RLIN) | 85593 |
| 245 10 - TITLE STATEMENT | |
| Title | การโฆษณาและการส่งเสริมการตลาด = |
| Remainder of title | Advertising and promotion : an integrated marketing communications perspective / |
| Statement of responsibility, etc. | Michael A. Belch และ George E. Belch ; แปลและเรียบเรียง กมล ชัยวัฒน์ |
| 246 31 - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | แมคกรอ-ฮิล, |
| Date of publication, distribution, etc. | 2551 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 550 หน้า : |
| Other physical details | ภาพประกอบ, แผนภูมิ ; |
| Dimensions | 26 ซม |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 19894 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การประชาสัมพันธ์ |
| 9 (RLIN) | 19896 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 19902 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 9 (RLIN) | 19899 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | กมล ชัยวัฒน์ |
| 9 (RLIN) | 85594 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | เบล์ช, จอร์จ เอ |
| 9 (RLIN) | 85595 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 200903 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือทั่วไป ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 05/03/2009 | 395.00 | 2 | 2 | 659.1 บ824ก 2551 | 1000150865 | 08/10/2024 | 10/06/2024 | 2 | 21/06/2018 | General Book | |||||
| Available for Loans | หนังสือทั่วไป ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 05/03/2009 | 395.00 | 659.1 บ824ก 2551 | 1000150864 | 21/06/2018 | 1 | 21/06/2018 | General Book | ||||||||
| Available for Loans | หนังสือทั่วไป ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 19/07/2024 | 395.00 | 659.1 บ824ก 2551 | 1000220377 | 19/07/2024 | 3 | 19/07/2024 | General Book | Dewey Decimal Classification | T224952 |
