Customer equity: (Record no. 65966)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00779nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000069261 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160715s 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1601980106 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781601980106 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607151117 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201606270949 |
| Level of effort used to assign classification | maprang |
| Level of effort used to assign subject headings | 201306272315 |
| Level of effort used to assign classification | VLOAD |
| -- | 201211201338 |
| -- | staff |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | NULL |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Villanueva, Julian;Hanssens, Dominique M. |
| 9 (RLIN) | 100279 |
| 245 ## - TITLE STATEMENT | |
| Title | Customer equity: |
| Remainder of title | measurement, management and research opportunities / |
| Medium | [electronic resource] |
| Statement of responsibility, etc. | Customer equity/Villanueva, Julian;Hanssens, Dominique M. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Now Publishers Inc., |
| Date of publication, distribution, etc. | 2007 |
| 490 1# - SERIES STATEMENT | |
| Series statement | Foundations and Trends? in Marketing |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/NOWB0000007.html">http://portal.igpublish.com/iglibrary/search/NOWB0000007.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
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