การตลาดบริการ : แนวคิดและกลยุทธ์ = | Services marketing : concepts and strategies / (Record no. 66674)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01427nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000069978 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130207s2009 th d 000 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749995007 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507201654 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 6182 |
| Level of effort used to assign classification | นิรดา เอี่ยมอาษา |
| Level of effort used to assign subject headings | 201306272330 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201302080928 |
| Level of effort used to assign classification | su |
| -- | 201302071023 |
| -- | su |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ธ621ก |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ธีรกิติ นวรัตน ณ อยุธยา |
| 9 (RLIN) | 85912 |
| 245 10 - TITLE STATEMENT | |
| Title | การตลาดบริการ : แนวคิดและกลยุทธ์ = |
| Remainder of title | Services marketing : concepts and strategies / |
| Statement of responsibility, etc. | ธีรกิติ นวรัตน ณ อยุธยา |
| 246 31 - VARYING FORM OF TITLE | |
| Title proper/short title | Services marketing : concepts and strategies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | สำนักพิมพ์แห่งจุฬาลงกรณ์มหาวิทยาลัย, |
| Date of publication, distribution, etc. | 2552 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 223 หน้า : |
| Other physical details | แผนภูมิ ; |
| Dimensions | 26 ซม. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 19902 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| General subdivision | การบริหาร |
| 9 (RLIN) | 77279 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | อุตสาหกรรมบริการ |
| General subdivision | การจัดการ |
| 9 (RLIN) | 101726 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | อุตสาหกรรมบริการ |
| General subdivision | การตลาด |
| 9 (RLIN) | 69519 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 201302 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Koha issues (borrowed), all copies | 3 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือทั่วไป ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 08/02/2013 | 170.00 | 3 | 1 | 658.8 ธ621ก | 1000170761 | 25/11/2024 | 10/10/2024 | 1 | 21/06/2018 | General Book |
