Product management / (Record no. 705)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01236nam a22002531a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000000877 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980801s2002 a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070275491 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0000-88560 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607141500 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 1 |
| Level of effort used to assign classification | STAFF MATRIX |
| Level of effort used to assign subject headings | 201310171617 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201310171247 |
| Level of effort used to assign classification | VLOAD |
| -- | 200405041600 |
| -- | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.56 |
| Item number | L523P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lehmann, Donald R. |
| 9 (RLIN) | 20638 |
| 245 10 - TITLE STATEMENT | |
| Title | Product management / |
| Statement of responsibility, etc. | Donald R. Lehmann, Russell S. Winer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 502 p. : |
| Other physical details | illus ; |
| Dimensions | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin series in marketing |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to product management -- Marketing planning -- Defining the competitive set -- Category attractiveness analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing product strategy -- New products -- Pricing decisions -- Advertising decisions -- Promotions -- Channel management -- Services and direct customer-based marketing -- Financing analysis for product management -- Marketing metrics |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 9 (RLIN) | 20639 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winer, Russell S. |
| 9 (RLIN) | 20640 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 04/05/2004 | 950.00 | 658.56 L523P | 1000102170 | 21/06/2018 | 1 | 21/06/2018 | General Book |
