กลยุทธ์การสื่อสารการตลาด = | IMC & marketing communication / (Record no. 72308)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01263nam a22002771a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000075716 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150407s2013 th a 000 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786167432298 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507201654 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | |
| Level of effort used to assign classification | CRON CRON |
| -- | 201504071425 |
| -- | maprang |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ช592ก 2556 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ชื่นจิตต์ แจ้งเจนกิจ. |
| 9 (RLIN) | 1005 |
| 245 10 - TITLE STATEMENT | |
| Title | กลยุทธ์การสื่อสารการตลาด = |
| Remainder of title | IMC & marketing communication / |
| Statement of responsibility, etc. | ชื่นจิตต์ แจ้งเจนกิจ |
| 246 31 - VARYING FORM OF TITLE | |
| Title proper/short title | IMC & marketing communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | เลิฟ แอนด์ ลิฟ, |
| Date of publication, distribution, etc. | 2556 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 223 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 21 ซม. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 9 (RLIN) | 19899 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 19902 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การประชาสัมพันธ์ |
| 9 (RLIN) | 19896 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 19894 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 201504 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือทั่วไป ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 07/04/2015 | 190.00 | T191422 | 658.8 ช592ก 2556 | 1000183074 | 21/06/2018 | 3 | 21/06/2018 | General Book | |||||
| Available for Loans | หนังสือทั่วไป ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 07/04/2015 | 190.00 | T191420 | 1 | 658.8 ช592ก 2556 | 1000183072 | 14/02/2023 | 1 | 21/06/2018 | General Book | 10/09/2018 | |||
| Available for Loans | หนังสือทั่วไป ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 07/04/2015 | 190.00 | T191421 | 658.8 ช592ก 2556 | 1000183073 | 21/06/2018 | 2 | 21/06/2018 | General Book |
