Consumer cosmopolitanism in the age of globalization (Record no. 75322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04813nam a2200769 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000078758 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160715s2012 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781606493656 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781606493649 (pbk.) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4128/9781606493656 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)814468834 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaBNVSL)swl00401519 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607151121 |
| Level of effort used to assign nonsubject heading access points | staff |
| -- | 201605041219 |
| -- | admin |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaBNVSL |
| Transcribing agency | CaBNVSL |
| Modifying agency | CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .C653 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Edition number | 23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 245 00 - TITLE STATEMENT | |
| Title | Consumer cosmopolitanism in the age of globalization |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | editor, Melvin Prince. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. | Business Expert Press, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 electronic text (xxvi, 265 p.) : |
| Other physical details | digital file. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Consumer behavior collection, |
| International Standard Serial Number | 2163-937X |
| 500 ## - GENERAL NOTE | |
| General note | Part of: 2012 digital library. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 233-260) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available in print. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Title from PDF t.p. (viewed on October 23, 2012). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 9 (RLIN) | 22893 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cosmopolitanism. |
| 9 (RLIN) | 114466 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market segmentation. |
| 9 (RLIN) | 99874 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Globalization. |
| 9 (RLIN) | 73642 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | acculturation |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | animosity |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | beliefs |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | consumers |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | cosmopolitan |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Culture |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | consumption |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | customs |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ethnocentrism |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | globalization |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | social identity |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | international |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | locals |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | materialism |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | national identity |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | purchase behavior |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | relationship marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | market segmentation |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | tastes |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | values |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | xenocentrism |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prince, Melvin. |
| 9 (RLIN) | 114467 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| International Standard Book Number | 9781606493649 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 2012 digital library. |
| 9 (RLIN) | 114453 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Consumer behavior collection. |
| International Standard Serial Number | 2163-937X |
| 9 (RLIN) | 114468 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/BEPB0000152.html">http://portal.igpublish.com/iglibrary/search/BEPB0000152.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
No items available.
