Customers inside, customers outside : (Record no. 75336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04408cam a2200769 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000078772 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160715s2014 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781606498972 |
| Qualifying information | e-book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781606498965 |
| Qualifying information | paperback |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)869630637 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaBNVSL)swl00403089 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607151122 |
| Level of effort used to assign nonsubject heading access points | staff |
| -- | 201605041219 |
| -- | admin |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaBNVSL |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | CaBNVSL |
| Modifying agency | CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.5 |
| Item number | .L684 2014 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Edition number | 23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lowenstein, Michael W., |
| Dates associated with a name | 1942-, |
| Relator term | author. |
| 9 (RLIN) | 114501 |
| 245 10 - TITLE STATEMENT | |
| Title | Customers inside, customers outside : |
| Remainder of title | designing and succeeding with enterprise customer-centricity concepts, practices, and applications / |
| Statement of responsibility, etc. | Michael W. Lowenstein. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer | Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xxi, 129 pages) : |
| Other physical details | illustrations. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Marketing strategy collection, |
| International Standard Serial Number | 2150-9662 |
| 500 ## - GENERAL NOTE | |
| General note | Part of: 2013 digital library. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 125-126) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel application by consumers), along with more effective and pervasive customer data gathering, analysis, and application, a stronger enterprise-wide focus on customers, and recognition by senior executives that a dedicated high-level function, supported by a team and sufficient resources, is needed to lead and manage the customer experience. One of my business heroes is direct marketing pioneer, adman Les Wunderman. In the late 1960s, speaking about the future of interactive media, customer relationships, and customer experiences, he predicted many of the realities and challenges we are seeing today. The past decade has brought profound changes to consumer decision making and approaches to customer experience and marketing. Significant advances in communication technology are, at the same time, impacting all marketers and enterprises and in a big way. Marketers have to adjust their budgeting, relationship building, omnichannel influence and personalization methods, "Big Data" generation, analytics, and microsegmentation--all while attempting to hit the moving target that is their continuously transitioning customer base. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available in print. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Title from PDF title page (viewed on January 25, 2014). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer Relations. |
| 9 (RLIN) | 44850 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing. |
| 9 (RLIN) | 108381 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | customer loyalty |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | customer centricity |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | customer experience |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | employee loyalty |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | employee ambassadorship |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | performance metrics |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | communication |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | corporate image and reputation |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | customer data |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | big data |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | chief customer officer |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | word-of-mouth |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | trust |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | brand |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | loyalty program |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | customer complaints |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | social media |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Leadership |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | relationships |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| International Standard Book Number | 9781606498965 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 2013 digital library. |
| 9 (RLIN) | 114477 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing strategy collection. |
| International Standard Serial Number | 2150-9662 |
| 9 (RLIN) | 114502 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/BEPB0000223.html">http://portal.igpublish.com/iglibrary/search/BEPB0000223.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
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