Online marketing to investors : (Record no. 75356)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04484nam a2200589 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000078792 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160715s2015 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781631571411 |
| Qualifying information | e-book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781631571404 |
| Qualifying information | paperback |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)908260607 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaBNVSL)swl00404869 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607151122 |
| Level of effort used to assign nonsubject heading access points | staff |
| -- | 201605041220 |
| -- | admin |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaBNVSL |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | CaBNVSL |
| Modifying agency | CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD2744 |
| Item number | .V256 2015 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.285 |
| Edition number | 23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Valentine, Daniel R., |
| Relator term | author. |
| 9 (RLIN) | 114546 |
| 245 10 - TITLE STATEMENT | |
| Title | Online marketing to investors : |
| Remainder of title | how to develop effective investor relations / |
| Statement of responsibility, etc. | Daniel Valentine. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer | Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xiv, 99 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Finance and financial management collection, |
| International Standard Serial Number | 2331-0057 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 89-93) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The purpose of investor relations -- 2. The development of investor relations -- 3. The ethics of investor relations -- 4. How the London Stock Exchange works -- 5. Marketing and IR -- 6. Principles of corporate reputation and investor communication -- 7. Crafting an investment thesis -- 8. Crafting the investor marketing strategy -- 9. Executing the strategy -- 10. Introducing the internet -- 11. Using traditional online channels -- 12. Using new and social media -- 13. The future of investor relations -- 14. Case studies -- References -- About the author -- Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This book introduces the online marketing and disclosure techniques which enable listed corporations to engage effectively with financial markets. These techniques are part of the discipline of Investor Relations (IR) which is the corporate function responsible for advising the senior officers of a listed company on the relationship between the company and the market for corporate stock. As a corporate function, IR is very young in the United Kingdom, but since the 1980s, it has rapidly penetrated the highest levels of corporate management as its value becomes clearer. The marketing of corporate stock is a key part of the value of effective IR, although the highly regulated nature of the world's leading stock markets means that a specialized form of marketing is required. Digital channels present great but underutilized potential to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, flexible, and regulation-compliant methods of disclosing corporate information to investors, analysts, and other relevant parties in the investment evaluation and decision-making process. This book examines the ways in which digital mechanisms can facilitate the building of transparent, mutually-beneficial, and lasting relationships between companies and the investors and financial analysts that comprise the U.K. equity markets, using both established and emerging channels and technology, within the constraints of the U.K. regulatory context and customs of the equity markets. The problems with using "social media" in particular for disclosure are discussed, and a number of risks connected with use of the new media are explored. The book concludes by summarizing the key challenges facing investor marketing in the next decade. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available in print. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Title from PDF title page (viewed on April 29, 2015). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporations |
| General subdivision | Investor relations. |
| 9 (RLIN) | 99807 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Stocks |
| General subdivision | Internet marketing. |
| 9 (RLIN) | 114547 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Investor Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Financial Public Relations |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | investor relations |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Corporate Communications |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Shareholders |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Public relations |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | corporate governance |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Finance |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| International Standard Book Number | 9781631571404 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Finance and financial management collection. |
| International Standard Serial Number | 2331-0057 |
| 9 (RLIN) | 114535 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/BEPB0000379.html">http://portal.igpublish.com/iglibrary/search/BEPB0000379.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
No items available.
