Spending advertising money in the digital age (Record no. 75832)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01049nam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000079283 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160715s2012 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749463052 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749463058 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749463083 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749463082 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607151142 |
| Level of effort used to assign nonsubject heading access points | staff |
| -- | 201605041226 |
| -- | admin |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .P737 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pringle, Hamish. |
| 9 (RLIN) | 115684 |
| 245 10 - TITLE STATEMENT | |
| Title | Spending advertising money in the digital age |
| Medium | [electronic resource] : |
| Remainder of title | how to navigate the media flow / |
| Statement of responsibility, etc. | Hamish Pringle and Jim Marshall. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Philadelphia : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 316 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Management. |
| 9 (RLIN) | 115685 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | management. |
| 9 (RLIN) | 40720 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media. |
| 9 (RLIN) | 20385 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital media. |
| 9 (RLIN) | 88470 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marshall, Jim, |
| Dates associated with a name | 1955- |
| 9 (RLIN) | 115686 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/KOGANB0000609.html">http://portal.igpublish.com/iglibrary/search/KOGANB0000609.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
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